Naomi’s “Pose” Performance: 1.3M views, 260. The franchise has expanded with five All Stars seasons, plus spin-offs in Canada, Thailand, Holland, Spain, Australia/New Zealand, and the UK. There have been thirteen regular RuPauls Drag Race seasons in America, and were ready to rank all of the seasons and spinoffs. Monique’s “Brown Cow Stunning” Performance: 1.6M views, 355.3K engagements Were ranking them all, from the least appealing to the best. In just over a year the account has accumulated 1.2M followers, over 18.7M total likes to date and +5.1M video views in just the last month. See links to recent top performers below:Īja’s Variety Show Performance: 2.9M, 576K engagementsīenDeLaCreme’s Burlesque Performance: 1.9M views, 353K engagements Reacting to viral hashtags and challenges with relevant, immediate content has made the account an active voice in platform conversations and amplified content to our growing audience. ![]() Last week, we met the the first half of the season 12 cast as they rapped, twirled. The Drag Race TikTok strategy is a combination of pre- and in-season show support and real-time posts that lean into current trends. Your favorite Twitter comedian is back-back-back again with another unsolicited Drag Race recap. The result has been exponential growth and success metrics that continue to climb. Since launching the RuPaul’s Drag Race channel in August 2019 our team sought to explore both our voice and emerging fandom on the platform by leaning into popular trends and resurfacing both custom and catalog content that resonates with the younger skewing audience. ![]() The resurgence of shortform content and its dominance in the social landscape is largely, if not wholly, due to TikToks global popularity.
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